DANNY DONNELLY is the founder of PURE Music, and pioneering Rave/D&B label Suburban Base Records. He is the creator/owner of many album brands, having collected over 50 platinum and gold disc awards to date. He is currently the Chairman and Founder of Pure Media Studios, as-well having Written /Directed /Produced a numerous collection of British featured films, and now more recently Pure Media Studio based in Los Angeles. Launching his PURE brand in the UK in 2001 his albums continue to top the charts with eight number one albums in the last 12 months alone, including Pure Deep House, Pure Garage, Pure Bassline, Pure R&B and Pure House. Leveraging his expertise and talent his brand is recognized as the UKs most successful Urban and Dance album brand of all time. Creator of both the Pure and Euphoria music brands the UK’s biggest selling dance music album series. that have sold millions of albums earning multiple gold and platinum awards.


Now with more than 20 years in the entertainment industry His most recent success is as a Producer and Director of motion pictures. Having the acclaim as having all of his motion pictures being theatrically released and all being profitable. A true self-made entrepreneur he is recognized as a visionary capitalizing initially in the independent music industry he has influenced youth culture and helped shape dance music globally. He is known for his hard work and an intense understanding of having the pulse on the latest trends and what people seek. A Content creation specialist with multiple movie and video producer/ director credits and a storied history in the music business. Donnelly is an expert marketer and brand developer.